How Los Cabos Is Winning Mexico's Wellness Boom

Los Cabos, Mexico — For decades, Los Cabos has been shorthand for a certain kind of luxury: infinity pools over the Sea of Cortez, world-class golf, marlin at dawn, and long dinners as the sun drops behind Land's End. That reputation is not going anywhere. But something quieter is taking root alongside it, and it is reshaping why people come here in the first place.

Travelers want restoration, not just a view

Today's travelers are no longer chasing only the scenery. They are chasing restoration. Emotional wellbeing, nervous-system health, real rest. Mexico's wellness tourism market is now estimated at more than 18 billion dollars, and Los Cabos is fast becoming one of its brightest centers.

That is why @Cabo has partnered with Senses, a Baja-based wellness collective, to expand the region's offering well beyond the spa menu. Together we are bringing somatic therapy, immersive retreats, executive wellbeing programs, breathwork, restorative movement, and nature-based experiences to travelers who want their time here to actually change how they feel.

What the partnership brings

The work spans private breathwork sessions on empty beaches, guided somatic therapy for stress and burnout, and multi-day retreats built around the desert and the sea. For founders and executives, there are tailored wellbeing programs designed to fit into a working trip rather than replace it.

"Cabo has always known how to help people unwind," says the team at @Cabo. "What Senses adds is intention. This is not a massage and a green juice. It is a way of resetting your body and your mind, guided by people who do this for a living."

A more intentional way to travel

Los Cabos has long been celebrated for its landscapes and its hospitality. Now it is becoming a place people travel to feel better, not just to get away. That is a shift worth paying attention to.

To learn more or design a stay around it, explore Senses or message the @Cabo concierge.

— @Cabo